My Resume


I am a strategy and operations leader with a proven record at startups, mission-driven brands and non-profits. I can help you ideate and operationalize high-engagement digital services, including content delivery and earned revenue programs.

My favorite thing is unraveling messes.

“Messes are made of information and people.”


- Abby Covert, "How to Make Sense of Any Mess​"



Head of Consumer Experience, Maker Media

Make: combines print and online content, events and e-commerce in support of the Maker Movement, a tech-influenced DIY community. I was responsible for aligning business goals with the needs of the maker community and managing a cross-functional team of 15-20 across engineering, event management, content development and marketing. I championed a strategy focused on professional development for makers and evangelized learning & financial outcomes to potential investors, including venture funds, philanthropic non-profits and Corporate & Social Responsibility managers.


‣     Pitched investment opportunity resulting in three Letters of Intent from outside investors and private equity and 2019 asset purchase by founder

‣     Ideated and operationalized an online portfolio and community platform as part of a $3M strategic partnership with Intel, posting $300K net income in first year

‣     Led digital growth strategy resulting in 62% YOY user account growth in 2018; a 25% YOY increase in total email file size in 2018; and the creation of new earned revenue channels through a monetized membership program and a blended-learning SAAS platform

‣     Created print and digital content including branded activations for Digi-Key Electronics, eBay, Barnes & Noble, AT&T, and GE in collaboration with

‣     Built product design process & team from scratch to 7-person operation


Sr. Director Media Operations, Slashdot Media for Dice Holdings

Included and, which together during this period hosted 54M visits and served 164M pageviews/334M advertising impressions per month. Led a team of 12 across product development, ad-ops and marketing and managed a $3.5M budget to support annual delivery of $16 million in advertising and sponsored content programs, growing programmatic advertising revenue to $40K/month.


Director of UI & Content Development, for Dice Holdings


The leading career site for technology professionals, Dice at that time delivered 50m+ monthly page views, 11K searches per month, and 60-90k job applies per month. Directed B2B customer research and overhauled the UX, increasing total content page views by 60% and reader engagement by 55% YOY over 2012.



Director of Voter Outreach, Overseas Vote Foundation

A nonpartisan nonprofit, Overseas Vote Foundation provides online voter registration tools and services for 6M+ U.S. voters living overseas. Ran voter outreach campaign during 2010 midterm election. Secured grant funding from Carnegie Corp. and The Pew Center on the States for best-financed outreach program to date; direct email campaign drove 108% YOY traffic increase.



Taxonomies, flows & models, audits, gap analysis, UI language & voice development,  editing all lengths & styles, full spectrum content creation from thought leadership to press releases to social campaigns to storyboarding 


Roadmaps, user stories & requirements, wireframes, behavior metrics, CMS (WordPress, Drupal, AEM), e-commerce (Shopify), performance metrics (Google & Adobe Analytics, Chartbeat, Optimizely), Agile


User personas &  journeys, market selection & value proposition articulation, user acquisition & retention including rich profile data & email list building, style guides, product marketing collateral including print & video


Building cross-functional & results-focused teams, stakeholder alignment & culture & workflow change management, P&L responsibility & performance forecasting, remote management, extensive international experience, fluent in French


B.A. Political Science

San Francisco State University

Graduated Summa Cum Laude, emphasis on Marxist theory

Certificate in French Language and Civilization

Université Paris-Sorbonne

Completed avec mention bien

Text: 510-731-7890

© 2019 by Clair Whitmer

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