PROFESSIONAL ​INFO​​

I am a strategy and operations leader with a proven record in city agencies, startups, mission-driven brands and non-profits. I can help you ideate and operationalize programs & policies, use data to better understand the challenges in front of you & tell stories about your community that compel action.

My favorite thing is unraveling messes.

Clair Headshot Online.jpg

“Messes are made of information and people.”

 

- Abby Covert, "How to Make Sense of Any Mess​"

PAST 10 YEARS

2019-Present

FUSE Corps Executive Fellow, City of Fresno Economic Development Team

First-year project:               Launching an Opportunity Zone in Fresno

Second-year project:           Building a Template for Inclusive Economic Development

 

Key Accomplishments at the City of Fresno Mayor’s Office of Economic Development:

‣    Led 2020 deployment team of nearly $5 million in CARES Act funding through Save Our Small Businesses working capital grants in partnership with the Fresno Area Hispanic Foundation as well as $500,000 for the Save Our Non-Profits grant program

‣    Launched the first Kiva Hub in Fresno in partnership with the Fresno Metro Black Chamber of Commerce, sponsored by the National League of Cities Innovation Ecosystems program

‣    Launched the Opportunity Fresno prospectus for 47 Opportunity Zones

 

Led the 2021 strategic planning focusing on four sets of initiatives: Business Expansion & Neighborhood Development, Downtown Revitalization, Business Startup & Financing Support and Economic Diversification.

‣    Nominating partner for the Inner City Capital Connections Northern California cohort

‣    Panelist at the 2020 ICMA (International City/County Management Association) Regional Conference speaking on the use of Opportunity Zones as evaluation criteria for federally funded small business grants

‣    Wrote the budget narrative for the FY 2022 Proposed Departmental Budget

‣    Grew email database from 0 to 3,500+ in six months and launched social media channels for economic development team

‣    Participant in Aberkyn Leadership Development coaching, a McKinsey-development methodology focused on mindset and behavioral change in organizations

2014-2019

Head of Consumer Experience, Maker Media

Make: combines print and online content, events and e-commerce in support of the Maker Movement, a tech-influenced DIY community. I was responsible for aligning business goals with the needs of the maker community and managing a cross-functional team of 15-20 across engineering, event management, content development and marketing. I championed a strategy focused on professional development for makers and evangelized learning & financial outcomes to potential investors, including venture funds, philanthropic non-profits and Corporate & Social Responsibility managers.

 

‣     Pitched investment opportunity resulting in three Letters of Intent from outside investors and private equity and 2019 asset purchase by founder

‣     Ideated and operationalized an online portfolio and community platform as part of a $3M strategic partnership with Intel, posting $300K net income in first year

‣     Led digital growth strategy resulting in 62% YOY user account growth in 2018; a 25% YOY increase in total email file size in 2018; and the creation of new earned revenue channels through a monetized membership program and a blended-learning SAAS platform

‣     Created print and digital content including branded activations for Digi-Key Electronics, eBay, Barnes & Noble, AT&T, and GE in collaboration with Hackster.io

‣     Built product design process & team from scratch to 7-person operation

2011-2014

Sr. Director Media Operations, Slashdot Media for Dice Holdings

Included Slashdot.org and SourceForge.net, which together during this period hosted 54M visits and served 164M pageviews/334M advertising impressions per month. Led a team of 12 across product development, ad-ops and marketing and managed a $3.5M budget to support annual delivery of $16 million in advertising and sponsored content programs, growing programmatic advertising revenue to $40K/month.

2011-2012

Director of UI & Content Development, Dice.com for Dice Holdings

2011-2012

The leading career site for technology professionals, Dice at that time delivered 50m+ monthly page views, 11K searches per month, and 60-90k job applies per month. Directed B2B customer research and overhauled the UX, increasing total content page views by 60% and reader engagement by 55% YOY over 2012.

 

2009-2010

Director of Voter Outreach, Overseas Vote Foundation

A nonpartisan nonprofit, Overseas Vote Foundation provides online voter registration tools and services for 6M+ U.S. voters living overseas. Ran voter outreach campaign during 2010 midterm election. Secured grant funding from Carnegie Corp. and The Pew Center on the States for best-financed outreach program to date; direct email campaign drove 108% YOY traffic increase.

PROVEN SKILLS

Leadership

Strategic development and KPI definition;  stakeholder management; recruiting and building results-oriented teams; SMART goal setting and evaluations; culture & workflow change management; extensive international experience; fluent in French

Data & Digital

Gathering, analyzing and telling stories with the complete matrix of economic development metrics; hands-on experience with MySidewalk and ESRI GIS data visualization platforms; defining user journeys and user & technical requirements for digital tools; development project management; email database and social audience acquisition.

Financials

Budget creation, P&L responsibility, performance forecasting; identifying federal and philanthropic grant opportunities and producing grant and budget narratives including matches; pitching investment opportunities to venture funds, philanthropic non-profits and Corporate & Social Responsibility managers.

Content

Full spectrum communications: thought leadership & advocacy, case studies, press releases, newsletters, marketing & advertising copy, social media, email marketing campaigns, storyboarding & script writing, decks; extensive public  speaking experience

EDUCATION

B.A. Political Science

San Francisco State University

Graduated Summa Cum Laude, emphasis on Marxist theory

Certificate in French Language and Civilization

Université Paris-Sorbonne

Completed avec mention bien